urbanSCALE is for you if you are an individual, business, or community that believes in the following:
- Vibrant cities are a positive force in our world
- In the age of the Internet, urban places are now more important than ever
- It takes bold leadership from the public and private sectors to create great cities
- Improving your community, not just attracting businesses, is the holy grail of economic development (and by the way, you will end up attracting more businesses, entrepreneurs, and skilled workers by making your city more vibrant)
- Economic development and urban planning are not a zero sum game (i.e. When you make your city more vibrant, it does not translate into a loss for other cities. In fact, these other cities can learn from your success)
- Each city has unique assets and challenges
- Last and perhaps most important, every city has the potential to become a vibrant city, even cities that have fallen on hard times or cities that completely lack urban vitality
